Tri-iso, Inc. (www.tri-iso.com) is a specialty chemical distributor located in Claremont, CA. After struggling with content management issues as their web site continued to evolve Metrinex was contacted to solve their growing problem. After working the executives at Tri-iso on their strategic vision and growth plans for their company and corporate web site Metrinex deployed a database driven content management solution to provide the flexibility and growth they required. To achieve the desire traffic levels for their products Metrinex performed a detailed analysis of search phrases internet users are using to locate the products provided by Tri-iso and is working with them on the appropriate content for their site, as well as providing tools to manage the several hundred keywords and their associated content.